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Why Amazon Studios Will Succeed, Part 1: Crowdsourced Projects

Society and culture

Amazon Studios, in case you haven’t heard of it, is Amazon’s fairly recent foray into the areas we generally think of as “movies” and “television,” even though much of what we watch these days may not be on movie theater or television screens. I just uploaded a script to Amazon Studios myself. Will it vanish in the noise of thousands of other projects, or will it actually get some attention, possibly even be developed into a feature film?

Before we look at my own project, let’s take a look at Amazon Studios as a whole.

What’s so unusual about Amazon Studios? Well, one of the main things is that they crowdsource content. Writers upload scripts, filmmakers make test movies and trailers from popular uploaded content, and everyone can go around and pick out the projects they like most from the field of contenders. Amazon pays tens or in some cases hundreds of thousands of dollars to develop projects people upload, but most of the projects, of course, go nowhere and earn nothing.

This is not too different from the Kindle Store, where authors can upload books, but most of these books sell few or no copies, while a small number do spectacularly well.

Amazon Studios Will Succeed
I’ll go out on a limb right now and predict that Amazon Studios will make successful films and series that people will watch. Why am I confident of this? Three reasons: crowdsourced content, customer comprehension, and ideal distribution channels.

Crowdsourced content
Crowdsourcing, the process of having a large group of people choose from a field of options, is pretty much ideal (says me) for coming up with movies and video series, because a successfully crowdsourced project means a lot of people like it, and because the single key ingredient for success in a movie or series is that a lot of people like it. Successful crowdsourced products are ones that people talk about, are interested in, and will go out of their way to get to. If the crowd gets interested in a project and that picks it out of the slush, then it stands to reason there’s a very good chance that the larger crowd, which is to say a national or international audience, will also be interested in it and pick it out of other options to actually see, paying money somewhere along the way for the privilege.

Of course it’s true that the crowd that’s doing the picking might not have quite the same preferences as the larger potential audience, or that there might be things that would make a project attractive to project-choosers that wouldn’t make it as attractive to actual audiences, but I suspect these and other limitations are pretty minor, all things considered. I don’t believe that crowdsourced projects are necessarily better than non-crowdsourced ones, or that they should get wider exposure, but I do believe they will tend to be successful.

In my next post, I’ll talk about the other two reasons I believe Amazon will come out on top, the unique advantages they have as a business when it comes to making series and movies.

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News Fasting: Is There Too Much News in Your Life?

States of mind

Years ago I read a book that advised going on a “news fast”–that is, not watching, listening to, or reading the news for at least a week.  The idea seemed strange to me: I was listening to the news in my car every day on the way into work and back. If I didn’t keep up with the news, wouldn’t I be uninformed? Wouldn’t I miss important things?

Well, maybe. I mean, if I were an investment counselor, I’d need to keep up with financial news. Almost everyone can use weather reports–though we can get that online without going near any other kinds of news. I certainly need to know something about what’s been going on in politics sooner or later if I’m going to vote responsibly. On a day-to-day basis, though, is news actually doing me any good?

News and stress
I could phrase this question another way: is what I get from keeping up with the news worth the stress it causes me?

Because it’s definitely stressful. I listened to NPR while in the car this morning and ended up turning it off after 20 minutes, because it had already managed to offer me stress-producing material about 1) biased journalism, 2) world overpopulation, 3) declining birth rates (notice how this is in direct conflict with #2 and yet each offers things to worry about), 4) drug shortages, and 5) invasive plant species.

I’m not advocating not knowing about these things. The dangers of overpopulation should (if you ask me) figure into any family planning discussion. There are practices I can avoid, like bringing unchecked fill onto my property, that can help limit the spread of invasive species. Having a sense of how responsible my sources of information are helps me take their statements in a more well-considered light.

What’s the news for, anyway?
Yet on the whole, the news tends to be filled with things to worry about, very few of which we can do much about directly unless we choose to make it a key personal mission. There are some positive stories, but they’re rare. You’ve probably heard the saying “If it bleeds, it leads”: people pay more attention to the news–watch more, listen more, and read more–if something bad is happening. Imagine a newspaper with a huge front page headline: “Everything is fine; not much to worry about!” It might have novelty value, but if it began to happen regularly, people might well stop buying newspapers.

When we listen to something negative on the news, we have three choices: we can do something about it right away, we can ignore it completely, or we can keep it in mind. Since we can rarely do anything about corruption in Afghanistan or declining salmon populations right away, and since ignoring is difficult and seems counter-intuitive when we’ve gone out of our way to get the news in the first place, we do a lot of just keeping things in mind. Does this make us better people? Does it help us make better decisions?

For that matter, are we even necessarily better informed? The news often emphasizes the unusual, the shocking, or the disturbing, making the world seem more extreme and upsetting than it actually is. “Two people fall in love, have minimal relationship problems, and live happily together into old age” isn’t usually news, but knowing that things like that happen is crucial in terms of how we experience our lives. News tends to skew the way we view the world. It’s depressing. It’s stressful.

Less news is good news
So what am I advocating here? Just that if you’re in the habit of listening to, watching, or reading the news every day, you might want to try taking a vacation for a while. Also, when you come back from that vacation, you might consider the possibility of limiting your news consumption on a regular basis.

I’d suggest two weeks. One week probably isn’t long enough to completely feel the effects, and anything longer runs the risk of making a person feel so out of touch the whole thing might backfire.

But old habits are hard to shake off, so I also recommend substitute behaviors.

If you read your news, whether on paper or online, consider introducing more enjoyable fiction and blogs, magazines, or books on topics you care about into your literary diet.

If you tend to listen on the radio, substitute music (which can be a highly effective mood changer), audiobooks, or just thinking about your life, the things that are important to you, and what makes you happy (see Getting Past Our Own Uncomfortable Silences). If you own a Kindle, you can have it read some books aloud to you (depending on the publisher’s settings) by pressing Shift+Sym and using space bar to pause/play. I plug my Kindle into my car’s stereo system and “read” articles, blog posts, and books this way. If you enjoy singing, doing more of that–with or without the radio–is another way to boost mood.

If your news mainly comes from the television, consider watching less television and spending the time instead with family or friends, reading or listening to music, or engaging in projects that leave you with a sense of satisfaction and meaning.

I’m not sure there is a perfect balance of taking in the news and staying clear of it. Even though news is often stressful, it’s occasionally enlightening or uplifting, and even when it’s stressful, sometimes that stress has a purpose (see The Benefits of Feeling Bad). Still, getting large amounts of news on a regular basis seems as though it would enough to increase anyone’s stress levels. If you’re a daily news consumer, what’s it doing to yours?

Photo by matsimpsk

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What’s the Drug in Your Life? Part II

Habits

This post is a continuation of a discussion of addictive behaviors that started in my previous article, “What’s the Drug in Your Life? Part I.”

Quitting addictive behaviors
Dealing with addictions often needs two things at once: a way to address the problem or problems that made running away attractive in the first place, and a change in habit to stop the addiction. In my case, I moved to a new place where I had a number of supportive friends around me. In this context, it became clear that playing computer games was stupid: it shut out my friends and created problems with them, and it wasn’t really necessary because with my friends around me, I wasn’t lonely. The fact that I didn’t see this in my life until my change in situation broke the pattern is disappointing, but I’m encouraged that I understood myself well enough, all those years ago, to take the step that put me in a situation where I could stop acting addictively.

I hadn’t realized it for years, but recent reflection made something obvious to me: the time when I stopped playing computer games was also the time when I started writing seriously again. After years of avoiding writing (following a year or two of earnest effort and no sales right after college), I was working hard once again, and I began to see signs of success early on in that process. It led directly to my being admitted to an exclusive writer’s workshop, getting an agent, selling my first book, and winning the Writers of the Future contest.

Putting ourselves in situations where we have more supportive people in our lives on a day to day basis makes a huge difference. This can be accomplished sometimes by moving, by making different lifestyle choices, by starting a new activity (check out the free site www.meetup.com for regular activities in your area), by participating in group therapy, or by re-energizing relationships with friends or family. A bonus of this approach is that increased time spent with supportive friends, family, and acquaintances cuts into addiction time, helping address the problem both directly and indirectly. Of course, it’s counter-productive to spend more time with people if they’re encouraging taking part in the addictive behavior; avoid that pitfall!

Counseling (my personal recommendation would usually be to work with an experienced cognitive therapist of some kind) can also help: when we identify what the problem or lack was that helped drive the addictive behavior in the first place and take steps to change that in our lives, the addiction loses a lot of its power.

 

Benefits of quitting
More benefits can come from beating an addiction than might be immediately obvious. Of course the ongoing damage the addictive behavior was doing is gone, but another major benefit is that our brains eventually return to handling dopamine in a normal way, making other activities more pleasureable. The addiction also yields time to do other things, opening up the possibility for more pleasure and improvements in our lives.

Quitting an addiction is also seen as a mark of strength and character by other people; being successful in this tends to raise our opinion of ourselves as well as other people’s opinions of us.

Finally, quitting an addiction opens up the opportunity of stepping up and facing whatever problem contributed to the addictive behavior in the first place. Is it loneliness? Fear of failure? Depression? All of these are much easier to address without an addiction in the way to complicate things.

So, while I hope your answer is “I don’t have one,” let me ask you this question: what’s the drug in your life?

Photo by absentmindedprof

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What’s the Drug in Your Life? Part I

Habits

I used to play computer games, a lot, mostly of the build-a-civilization-up-from-scratch variety–Civilization, Age of Empires, that kind of thing. I’d be annoyed when people interrupted me, even for important obligations. I might have to answer the door, go back to the computer grumbling afterwards, and then two hours later the phone would ring, and I would think “Again? Can’t I have a moment’s peace?”

Addiction to behaviors
You may have noticed how similar that behavior sounds to drug addiction–and the similarity isn’t just metaphorical. It turns out that the brain chemistry of addiction to drugs is very much like the brain chemistry of addiction to food, sex, shopping, television, computer games, and much else: the neurotransmitter dopamine activates receptors in our brains when we do the thing we’re addicted to, giving us a jolt of pleasure. There’s nothing wrong with that: the same process happens whenever we feel pleasure in anything. With addiction, though, we keep repeating the activity that gave us pleasure over and over, and this causes us to be less responsive to dopamine, which creates two problems: first, we have to do more of the addictive thing to get any pleasure out of it, and second, pleasure in other things we’re not addicted to is dampened. This can keep going and going, resulting in a situation where we take every possible opportunity to do the addictive behavior and give up on everything else in our lives.

Of course, some drugs have other chemical effects on our brains that can make addiction even worse. For instance, withdrawal from shopping can be difficult, but it doesn’t usually doesn’t involve vomiting, fever, and an inability to sleep like heroin withdrawal.

Also of course, not all shopping, eating, sex, television watching, and computer gaming is addictive behavior. The next section helps explain what addiction to a behavior looks like.

What addictive behavior does
Addictive behaviors may not start because the behavior itself is especially pleasureable. As cleverly-designed as games like Civilization are, they’re not necessarily a rollercoaster of pleasure so much as some pleasure interspersed with long periods of obsessively reacting to prompts. Like sex, shopping, eating, and television, computer gaming is something that we can lose ourselves in: almost all of our attention and awareness is caught up in improving food production in our capital city, or in comparing the stitching on one jacket compared to another, or in being passively entertained by a literally nonstop parade of television shows.

This can be a key insight for some of us: addictive behavior may not be so much about wanting the thing we’re doing too much of as about shutting out something we don’t want to face. Failure, feeling unsafe, conflict, lack of love in our lives, unfulfilling jobs–these things and many more can cause us to turn away from life and lose ourselves in running up credit cards or systematically munching through a large bag of Doritoes or playing World of Warcraft straight through the night.

Unfortunately, distracting ourselves from our problems rarely does anything to make them better, and the addiction tends to create problems of its own, damaging relationships, threatening physical and financial well-being, and otherwise pushing out things we’d need to do to make our lives better in favor of more and more of the addiction.

The second article in this series can be found here and talks about ways to overcome addictive behaviors.

Photo by DJOtaku

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