A few days ago, Amazon announced their new Kindle 8 format, the format the Kindle Fire will use to show newer Amazon books. I’ve heard some questions arise about this–whether Kindle authors will have to re-convert books, whether the older Kindle devices will support the new format and what will happen if they don’t, etc. Fortunately, digging into Amazon’s information the new format answers these questions clearly. Here are the implications for Kindle authors and some answers for readers who use the Kindle.

You won’t have to convert your existing Kindle books
The Kindle Fire and other devices and apps that support the Kindle 8 format will continue to support older Kindle formats. If you have existing books available for Kindle, the only disadvantage they’ll have if you don’t do a Kindle 8 version is not taking advantage of the new Kindle 8 features, which most non-graphic-intensive books won’t have a use for. If you have complex layouts, lots of graphics, etc., you probably will want to come out with a new, improved version.

Apps and new Kindle devices will support Kindle 8; old Kindle devices won’t
The newest generation of Kindles–the Kindle Fire, the touchscreen Kindles, and the latest keyboard Kindle–will soon support the new format. So will Kindle reader apps for iPhone, Windows, the Web, etc. Older Kindles won’t.

Older Kindles downloading newer books will just get a Kindle 7 version
Amazon is rolling out new software for formatting and previewing Kindle books, KindleGen 2 and Kindle Previewer 2. This software will automatically generate both an older Kindle 7 version of the book and a newer Kindle 8 version. If you’re reading on a device or app that supports the Kindle 8 format, you’ll get that, including any enhanced content that may be included. If you’re reading on an older Kindle–that is, any Kindle device bought previous to the launch of the Kindle Fire generation–you’ll get the older format. Kindle Previewer 2 allows viewing how the book will look on various devices, so you’ll have ample opportunity to test and tweak the appearance of your book. The only real drawback to using an older Kindle device is that there will be some content in graphics-intensive eBooks that won’t translate well to the older, more limited format.

Newer Kindle devices and apps will support the old format
Just to be clear, nothing has to change about existing Kindle books for the newer devices to read them: Kindle 7 is just another format they support.

The new format will no longer be straight Mobi
Prior to Kindle 8, the only difference between Amazon’s Kindle format and the industry standard Mobi format was Amazon’s DRM, “digital rights management” encoding that helped prevent unauthorized copying of Amazon books. For books that don’t have DRM, the current Kindle 7 format is identical to Mobi, and in fact you can take a non-DRM-protected Kindle book off a Kindle, change the extension (the last part of the file name) from .azw to .mobi, and read it on any Mobi-compatible device. With Kindle 8, it appears this will end. Amazon appears to have decided that with the direction eBooks are going, Mobi alone is too restrictive. They do seem to be using other industry standard specifications, though, including HTML 5 (the newest, most dynamic, and most design-friendly format for Web pages, which is now supported by current browsers) and CSS (a way to specify text formatting and page layout that is also supported by current browsers).

Kindle 8 format books can have a lot more design to them
In Kindle 8 format, Kindle books can have colors, fonts, and complex layouts. Frankly, I’m not very enthusiastic about this for most books. For books where text and images need to be intermingled in a particular way or that require tables or vector graphics, it will be great. For the vast majority of books, it will be completely unnecessary, and unfortunately some of these books will be designed in a way that will make them harder to read. Oh well. Just please don’t be one of the people who takes a book that is just text and tries to pretty it up with special fonts and color. From my point of view, when I read, I want to be barely aware of the text so that I can focus on what’s being said. I’m willing to bet most readers have the same basic response to overfancified text.

Kindle 8 won’t support audio and video
Amazon’s information isn’t clear about this, but at least according to this gentleman, audio and video will not be included in this version of the Kindle format.  This surprises me, actually. It seems almost a no-brainer that the Kindle Fire should be able to read books with embedded audio and video–for instance, language courses that will pronounce words when you tap on them, or a book about the history of film with pertinent clips–not that any of that would work on my 3rd generation Kindle anyway. Oh well. Maybe in Kindle 9.

A friend recently e-mailed me and asked me for some general background on eBook publishing. My answer went on for quite some time (maybe too long), but it covered a lot of basics. If you’re interested in learning about what possibilities eBooks offer to writers, you can read the cleaned-up version of that answer below.

Selfpub vs. tradpub
First, there’s the question of traditional publishing versus self-publishing, what I’ve been calling tradpub vs. selfpub, which is a very different comparison than it was even a few years ago: there are now authors (many of them already published through a traditional publisher, but others only self-published) who are getting substantial readership for their books through selfpubbing eBooks, sometimes along with a paper version (often through CreateSpace), but often not. eBook readership has grown so much and people who own eReaders are so hungry for content these days that it’s entirely possible to build a substantial career without even dealing with paper books any more.

However, the surest path to substantial eBook sales seems to be having already become popular (or at least modestly successful) through a traditional publisher.

In evaluating which route to go, you might be interested in reading “Two Roads Diverged in the Interwebs: Finding Your Place in Tradpub versus Selfpub” and/or “Traditional Publishing vs. Self-Publishing (‘Indie Publishing’) Breakdown.”

eBook stores and venues
Amazon.com leads the way with eBooks, and in virtually all cases authors I know are selling far more books through Amazon than through Barnes and Noble or Smashwords, the other two most substantial options. Many publish on Amazon for the Kindle only. Of those I know who have published for other formats, only a very few seem to be getting compensated enough for it to be worth the trouble. However, it’s hard to predict whether or not these other formats will begin to grow a lot in the foreseeable future. My general perception is that Amazon is making all the right moves and other companies are struggling without much success to catch up.

Amazon and other ePublishers generally pay the author a much higher royalty than traditional publishers. If a traditional publisher is publishing your eBook, you’ll probably get something on the order of a 25% royalty, while Amazon offers 70% for books in the $2.99 to $9.99 price range. However, traditional publishers can get reviews of your book in venues that don’t review self-published books and have other promotional advantages, so it’s certainly possible to earn more through having an eBook tradpubbed, though in other cases the higher selfpub royalty makes that the more profitable choice.

Tradpub limitations
Tradpubbed eBooks tend to be more expensive than selfpubbed ones, $9.99 vs. $.99 to $4.99 being fairly typical prices, though there is a lot of variation.

Some traditional publishers are being very greedy and/or underhanded in attempting to grab electronic rights, so it’s important to be cautious with publishing contracts these days. Even some agents are attempting similar shenanigans. With that said, of course there are a number of good and ethical people in publishing, too.

Formatting eBooks
When formatting an eBook for publication, the process is not especially difficult, but there are a few hoops to get through. While other possibilities are available, the best way to deliver your book to Amazon or another eBook selling venue is often either HTML (with certain limitations) or EPUB (the most popular standardized eBook format, which Kindles don’t read but which Amazon does allow you to use for your upload). There are a variety of tools out there that can help in this process, for instance Atlantis (a word processing program with special import and export capabilities), Sigil (a WYSIWYG eBook editor), and Calibre (an eBook reader, library manager, and converter), all free programs. Alternatively, you can pay someone to prepare your book for you. Traditional publishers, of course, do this part for you.

Smashwords has its own, very specific format for uploading books, which is somewhat burdensome, but which allows them to publish in a wide array of formats and to offer books for the Sony eReader, Apple iPhone/iPad, and other players in the eBook world whom you won’t reach through Amazon or Barnes & Noble.

Some eBook formats have DRM (digital rights management); for example, Amazon offers this as an option for all eBooks they publish. If you opt to have DRM, then readers may have trouble reading your book or transferring it legitimately under certain circumstances. If you opt not to have DRM, then it’s all easy as pie, but it also means that any computer literate reader can copy your book and do anything they like with it.

Cover design
Another important concern if you’re selfpubbing is the cover, which while it may not be very important on the eReader itself is a key part of the marketing of the book. The quality or lack of quality in the cover design may make a big difference with potential readers and purchasers in terms of judging how well the book is likely to be written, how interesting it might be, etc. There can be a lot to consider in creating covers, but if this gets overwhelming and/or if you have zero graphic design skills, this too can be hired out.

Promotion
The last essential thing to take into account in selfpubbing an eBook is promotion. If you simply post the book, few people will know of it or hear about it unless you’re already famous. Traditional advertising methods (like taking out display ads, for instance) don’t seem to work well for most books; the more successful approaches tend to involve things like getting people to review the book, talking the book up in visible places on the Web, participating in social media, giveaways, etc. In the best cases, word of mouth takes off and readers begin encouraging other readers to get it, in time.

The great majority of people who selfpub eBooks sell virtually no copies. Some of us sell regularly but not in great quantity. A small but not impossibly small number make a substantial income from them. For an extreme example, see “Some Reasons for Amanda Hocking’s Success.”

Photo by ntr23

Although it’s not the kind of thing I regularly post about, I thought I would mention a tip for formatting books for POD (print on demand) books–or really, for anything meant for publishing as a book or magazine–in Microsoft Word: there’s a very obscure formatting setting called “Widow/orphan control” that can make the bottoms of your pages uneven. This doesn’t usually matter for manuscripts or anything else that isn’t going to be printed in many copies and bound.

Widow/orphan control is turned on by default, at least in some versions of Word, and makes it so that if the first line of a paragraph falls at the end of a page, it’s bumped to the next page. The result is that the bottoms of pages look uneven, but paragraphs are kept together more of the time. Under normal circumstances, this isn’t important, but if you want the bottoms of your pages even, you’ll have to format your text or styles with Widow/orphan control turned off.

I use an old version of Word, so this may not apply in the same way to yours, but in mine this option is found by selecting Paragraph from the Format menu and clicking on the “Line and Page Breaks” tab. You’ll see a check mark next to this option: click to turn it off, then click the OK button.

You can turn this off by default by modifying your “Normal” template, but doing that is getting into more detail than is really appropriate for this blog.