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Digital Book World’s ePublishing Predictions for 2012

eBooks and Publishing

The Digital Book World site recently posted “Ten Bold Predictions for Book Publishing in 2012,” and while I certainly can’t speak with authority on all of the subjects they address, none of their predictions struck me as unlikely.

Significantly, all of their predictions had to do with electronic publishing, except that some of what they said about the publishing industry as a whole would apply to paper books as well as eBooks. They don’t really take a shot at many numbers, although they did predict a new, larger Kindle tablet and name both the size and the price they expected.

I’d be interested to see predictions of impacts on libraries and bookstores and market share predictions for eBooks and for independent authors. Since it’s the season for predictions, though, I probably just have to keep my eyes open and those predictions will appear.

What do you expect to see happening in publishing in 2012? Will things get crazier or settle down a bit?

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How Can Libraries Survive the Rise of eBooks?

eBooks and Publishing

In a previous post (“Are Libraries Doomed?“), I talked about the forces that I believe are likely to bring libraries as we currently know them to an end. In this post, I’ll talk about the one approach I know of that I hope might save some libraries.

It’s all about the community
One facet of libraries is unlikely to ever become entirely obsolete, and that’s being a center for community activities. Many libraries already offer events like readings, talks, meetings, and play space for children, and this function could be expanded to turn the library into a key event venue, a meeting space, a hangout, and a focal point of local culture. While electronic communication continues to cannibalize face-to-face interaction, some face-to-face interaction is essential to us as human beings, and we’ve lost many places we used to have for doing that. If libraries can expand on their existing roles to become a major force locally as teen center, community center, senior center, performance space, meeting space, event space, workout space, dance space, and more, they could come to mean even more to their local communities than they do today.

Swans becoming monkeys
Unfortunately, there are at least a couple of problems with this approach. The first is that social activity is not what people who run libraries have devoted their lives to. It’s easy to imagine a library as a cultural center, sure, with some social events–but the great strength of libraries and librarians has always been providing materials and resources to the community, not organizing Swing Dance Saturdays or boffer battles or remaking a room into an inviting teen center. Fortunately, a number of librarians have a lot of these skills–and yet sometimes the change in job would be like a swan becoming a monkey. The stereotype is that librarians are obsessed with quiet. Can the average librarian depart so far from that stereotype to embrace pretty much its exact opposite?

The other problem that comes to mind immediately for me is that as wonderful as such a center might be, we–at least we here in America–aren’t generally used to having a community center where we want to go regularly. We would have to be convinced and retrained to stop by just to see who’s around, to check the event schedule regularly, to think of new things to do there, and to go to the library instead of a coffee shop or bar–and instead of just going home to watch TV. Can we make that change?

My prediction: a few libraries will succeed at this brilliantly. Many will try and fail. Many more won’t try and will just fade away. And a few–a very few–will continue to be supported as a sort of quaint curiosity doing what they have always done: making physical media available to people in person.

Photo  by peaceman494

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Are Libraries Doomed?

eBooks and Publishing

Before I start here, I want to make one thing clear: I love libraries. They have been a haven and a treasure trove to me since I was young. Whatever I may say in this post about the future of libraries, please know that it’s not because I want anything bad to happen to them.

Primarily I love libraries because they’re places we’ve created as communities to share the written word. Few things in life, it seems to me, are cooperative, highly useful, and (in a limited sense) free.

If libraries were to end, I also would hate to think of communities losing that anchor of identity, of the waste of beautiful buildings, of paper volumes being shredded or dumped or moldering away, and of librarians (who in my experience are disproportionately great people) cast off into unemployment.

Yet my honest sense is that libraries, by and large, are doomed.

What changed?
Maybe “what’s changed?” is the wrong question: after all, we all know what changed–or to be more accurate, is in the process of changing right now. It’s eBooks. Since before the Sumerians started making marks in clay 5,000 years ago, the written word has been intimately bound with physical objects. As personal computers and later other devices started to become more common, certainly a lot of electronic words sprang into being, but most of us don’t want to use a computer to read: it’s just not physically comfortable, and sometimes it’s not practical. So while magazines and newspapers have been feeling the dark tendrils of obsolescence grope at them for a decade or more, until recently bookstores and libraries were largely unaffected.

In fact libraries expanded to embrace the availability of electronic media, adapting to offer computer terminals, free wi-fi, and online resources.

Now, though, eReaders have begun taking hold. This mundane-looking type of device with its limited features and lack of any sense of glitz has been quietly stealing away reader after reader from physical books (and some other printed media). I was stolen away about a year ago, when a friend bought me a Kindle. I thought I would really miss physical books. I was pretty much wrong.

I know there’s debate over whether eBooks can replace physical books. People make good points like the physical experience of reading a book or the ability to hand a physical copy of a book to a friend. It’s certainly true that there are some nice things about physical books. Not the trees mowed down to produce them or the excruciating returns procedures the publishing industry is locked into or the storage space requirements, but certainly the satisfaction of having a physical object that represents a wonderful experience, the ability to leave books lying around for children to stumble upon, the ability to pass along stories ideas by handing something to someone.

Yet having looked at the issue in great detail, I have to conclude that eBooks are going to almost completely replace physical books within the decade. You may disagree with me, but if you care about libraries, you may want to pretend for the moment that you grant the point and explore with me what this might mean, since if I’m right, libraries may have to change now if they are going to have any chance of surviving.

As with physical books, so with libraries
Although libraries were created to store and share physical books, they’ve adapted beautifully to new media. First reel-to-reel audio and films, then cassette tapes and video tapes, then CDs and DVDs became staple items at libraries. Libraries often provide free access to the Web and have a library Web site where you can look up books. The old card catalogs have turned into searchable databases. Microfilm and microfiche have yielded to digital storage.

Yet libraries are still tied to a physical experience in a specific place. The entire reason municipal libraries are funded in the first place is to benefit local citizens. While it’s true that you can get digital media from libraries–as with some eBook borrowing programs–you can also get digital media from a lot of other sources, and you don’t have to go to the physical library to get these in most cases anyway. Vermont librarian Kata Welch recently commented, ” If people want e-books, libraries will find a way to supply them and meet their patrons’ needs.” I think she’s right that libraries are more than able to accomplish this–but I don’t think libraries can survive this way.

After all, what’s the use of a physical building when you’re sharing materials that can be easily shared with someone at any other location? And what’s the use of a small local library online if there are thousands of other small local libraries online? If libraries take this approach of still being a source for sharing written and other media, but in electronic rather than physical form, then first they’ll be forced out of buildings and onto the Web, then they’ll inevitably join forces with other libraries because the economies of scale are so significant, and eventually the services will be so widespread that any sense of locality will be utterly lost–if the approach even survives at all. Given all the free material (books, stories, blogs, and so on) that’s available for eReaders and how easy and sometimes inexpensive it is to buy eBooks, I’m not convinced that many people will continue to rely on borrowing books at all, regardless of form.

But libraries are more than books!
It’s true, libraries are more than books. The problem is that sharing media–books, films, audio recordings, magazines, etc.–is the essential, core service that libraries provide. If libraries are no longer mainly about providing that service, can municipalities continue to justify paying as much as they do for them? How many people would use them? Enough to justify the space and expense?

I think there’s one way many libraries might be able to survive, but it would take a lot of effort and change and still wouldn’t succeed everywhere. I’ll talk about that in my follow-up post in the next day or two.

Photo by aaron.michels

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eBooks: What Will Happen Over the Next Decade?

eBooks and Publishing

In a discussion of eBooks on Codex, an online writer’s group I started seven years ago, the subject came up of market saturation: with more and more eBooks hitting the market as the readership expands, will there come a time when there are too many books out there for many of them to make more than a little money? In response to that question, here are some predictions about the eBook market over the next decade, based on thinking about social and technological trends.

One reason I’m as interested as I am in this topic that I have friends on Codex who are beginning to see real success (measured in hundreds or thousands of dollars) through eBook publishing, primarily for the Kindle, especially Judson Roberts with his compelling and exceptionally well-researched series of Viking novels and James Maxey with his inventive and emotionally complex novels about dragons, dragon hunters, and superheroes. (See also Jud’s Web site at judsonroberts.com and James’ at jamesmaxey.blogspot.com.) Also fascinating is the POD success of Maya Lassiter with her free audiobook, Conjuring Raine, which to date has been downloaded more than 2,000 times.

Many more eBooks coming
I don’t think we’ve seen anything yet in terms of number of eBooks available: people who are putting out eBooks now are still early adopters, but before long publishers will be putting out every last book they have rights to, many more writers will take books out of the submission cycle of traditional publishing and try to get some juice out of the eBook market instead, and the majority of authors (and authors’ estates) who have rights to their backlists will make those books available as eBooks too. Why leave money on the table, after all? Most things that have gone out of print ever will reappear, along with many things that were written over the past few decades but never made it into print, making the field much more crowded.

By the way, I’m suspecting there will be at least a few amazing finds among books that have been lost in slush–along with lots and lots and lots of garbage.

Many more readers coming, and not just the ones we already write for
At the same time, over the coming decade the market for English language eBooks will continue to expand, not only as eReaders are adopted by an ever-increasing percentage of the public in English-speaking countries, but as eReaders and smartphones reach more and more of the world’s population. In the past almost all English-language writers have been writing mainly for native English speakers. As China and India and the Middle East and the rest of the world adopt eReaders, barriers to books from here reaching English speakers in other countries will fall. How many of your books are available in India, for instance, a country that has very nearly as many English-speakers as the United States? Or Nigeria, where English-speakers number almost 80 million? Or even in Australia, for that matter?

Further, as English language materials become more widely available, and as communication across national boundaries continues to expand, especially over the Web, many more people will learn English than have in the past. If you live in Mongolia, for instance, ten years ago English would have been of little use to you. Today if you know English and have any kind of Internet access, you have access to the largest  single-language collection of information and entertainment ever in the history of humankind.

So even though there’s going to be more competition, I think it’s still going to be boom time for English language writers for the next decade or so, and with the continued spread of English, some growth for another decade or two after that, and possibly even longer.

This growth in number of readers will not be matched by writers from those same areas. If you speak English well, you can be a reader of English-language books–but to write a good book in English, you have to speak the language like a native, which most readers from non-English-speaking countries don’t. Writers who write in English are likely to benefit from all of this at the expense of writers who work in other languages.

More readers means yet more eBooks
This in turn will lure more people to writing as more and more writers begin making a living through self-published eBook sales. Writing has always been alluring to a lot of people, but most would-be writers are scared off or beaten down by the process of repeated rejections, or else stuck in a decades-long pattern of submit-and-be-rejected. Lifting the barriers means not only removes practical obstacles to getting published, but also emotional obstacles. No longer will you have to be the kind of person who persists in the face of depressingly horrible odds to get your work out. (It could be argued that self-publishing has been an option for a long time, but I’d argue back that getting someone to print your books isn’t the same as having the opportunity to actually get them in front of readers.)

With an influx of less experienced writers who don’t have to get past editorial obstacles, there will be a lot more bad writing available. This, together with the increased use of eReaders and the overall rise in number of eBooks, will create a powerful push for better eBook finding and selection tools for the Web, eReaders, and smart phones. Exactly how these systems will work is a crucial question for writers, because it will determine whether or not our works can be found, the context in which they’ll be considered or compared, and ultimately how well they’ll sell.

In a near-future post I’ll make some predictions about how people will be finding and choosing eBooks, and about what that will mean for writers.

Photo taken in London by DG Jones

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