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Just Released: The Expanded, Illustrated 2nd Edition of Talk the Talk: The Slang of 67 American Subcultures

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About two and a half years ago, when I set about putting together a Kindle edition of my 2006 book Talk the Talk: The Slang of 65 American Subcultures, I thought I was looking at a couple of week’s work in whatever time I could spare. It turns out that updating my term database with the original edition improvements, adding three new subcultures, putting in multiple photographs for every subculture, editing, adding some terms that didn’t fit in the first edition, and otherwise preparing this new edition have taken … well, two and a half years. Yet I think it was worth it! Check it out here.

 

Talk the Talk: The Slang of 67 American Subcultures

 

I was very pleased to find that no significant corrections were required from the original edition. Despite my careful research, I had half expected the day after the original book’s release to be deluged with telephone calls by irate members of the subcultures I’ve documented correcting my facts–but there weren’t any, then or since.

My favorite credibility moment came when a blog post upbraided me for using the term “shank” to refer to a cell-made prison weapon instead of what the post’s author (who like me, has not served time) put forth as the proper term, “shiv.” I didn’t have to defend my research, though: an actual former inmate commented on the post instead, saying that “shiv” was a popular media term, but the word that was really used “inside” was “shank.”

Regardless, whether you check the book out to browse the new photographs of all the unexplored corners of American culture, to test your knowledge of carnival slang (the public radio show Wait Wait, Don’t Tell Me used the original edition to do this to guest Julia Sweeney back in 2006), to come up to speed on Renaissance Faire or snowboarding slang, or to just enjoy the range of words model rocketry enthusiasts use when they talk about things blowing up, there’s likely to be something of interest to practically any culture afficianado in what BoingBoing! called “the kind of quirky thing that is endlessly fascinating and full of odd insights into worlds you never suspected existed.”

If you’re interested in a review copy, whether for publication or simply for your blog, Amazon, or Goodreads, etc., please use the contact form here on my Web page.

The print edition should be released next month.

(By the way, astute readers may have noticed that I mention adding three subcultures, but the number listed on the cover only increased from 65 to 67. That’s because hip-hop slang, which to my way of thinking is much too widely used to be considered subculture speak, was removed from the new volume. Instead, I made it available for free on Talk the Talk‘s Web site at www.subculturetalk.com.)

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Useful Book: The Power of Habit: Why We Do What We Do in Life and Business

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New York Times reporter Charles Duhigg’s book The Power of Habit, which came out in February of this year, stands apart from anything I’ve ever read on the subject of habits, in more than one way. Personally, I’m much more interested in the impacts on individuals than on figuring out how to use habits to, for instance, increase your company’s bottom line, a topic that takes up a substantial piece of Duhigg’s book. At the same time, Duhigg writes engagingly, constantly bringing in surprising pieces of information, and I was easily carried through reading the whole book. This isn’t a tough read.

There are a lot of facets to habit development, but Duhigg focuses on the mechanics in a revealing and practical way. While this is a bit of a spoiler, I don’t think you’ll enjoy the book any less if I tell you in advance that he breaks habits down into three pieces: cue, routine, and reward. We’ll talk about this in more detail in other posts, but the short version is that the cue is the thing we’re used to responding to (e.g., passing the doughnuts on the weekly shopping trip, arriving home from work, feeling angry); the routine is what we usually do (buy a doughnut, sit down in front of the TV and turn it on, yell at the dog); and the reward is the need the habit developed to fill (a few moments of uninterrupted pleasure while eating the doughnut; a means of disconnecting from the cares of the day; no longer feeling powerless).

Duhigg talks about this habit loop first in terms of how we individually take part in it, then goes on to explain how Starbucks has used it to develop employees who are much more likely to cheerfully serve you your latte no matter what goes wrong and how Target used it to increase shopping in their store from new parents. He then expands the subject to change in society, describing how habits helped drive the Civil Rights movement, for example. Finally, almost as an afterthought, he lays out a very clear and useful process for changing a habit.

Whether your interest is improving a business, changing your own habits, or just understanding better what makes people tick, I highly recommend this book. It doesn’t begin to cover everything we need to know about habits–for instance, where ingrained problem emotional patterns like negativity or alienation begin, or the importance of belief–but the material it does cover is useful, well-researched, and interesting to read.

 

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